Giancarlo Dall’Ara esperto di marketing e di accoglienza nei borghi, dopo aver ideato un modello di ospitalità originale (l’albergo diffuso) ha fondato l’Associazione nazionale degli Alberghi Diffusi della quale è Presidente, e ha esportato l’albergo diffuso in vari paesi esteri (Svizzera, Croazia, Germania, Giappone, Corea…). E’ inoltre Presidente dell’Associazione Nazionale Piccoli Musei, Consulente di APT Basilicata, ha lavorato per World Bank Group (Washington D.C). Esperto di mercati asiatici, è stato di recente premiato a Pechino con il “Sustainable Cities and Human Settlements Award” (in precedenza è stato premiato a Londra con il “World Travel Market Global Award”).
Giancarlo Dall’Ara
consulenze e progetti di marketing
Palazzo Maffei – 47866 Sant’Agata Feltria (RN)
e-mail: giancarlo.dallara@gmail.com
Ecco le iniziative che vi propongo di seguire:
Albergo Diffuso
Il modello italiano di ospitalità, che ho messo a punto dopo le mie esperienze in Friuli e in Sardegna, è oggi una realtà internazionale. Ecco QUI un nuovo eBook gratuito.
Ne avevo parlato anche in una intervista sul 
e in una intervista sul National Geographic Traveler
Per saperne di più ho messo online la sua storia, la sua attualità, e i progetti per il futuro:
vedi anche queste diapositive di sintesi:
Cosa è davvero l’Albergo Diffuso; di Giancarlo Dall’Ara
news da albergodiffuso.com:
- La biblioteca dell’Albergo Diffuso 23 Settembre 2024
Biblioteca dei libri liberi: breve storia di un caso di eccellenza. Conosco Marisa Raggi da quando, diversi anni fa, l’ho accompagnata nella fase di riconoscimento del suo Albergo di Portico di Romagn … leggi l’articolo - Finanziato l’albergo diffuso di Donnas 1 Settembre 2024
Soddisfazioni: meno di un anno fa, nel mese di novembre del 2023, su incarico del Comune di Donnas ho tenuto due incontri formativi per dare vita ad un albergo diffuso nel bellissimo borgo antico vald … leggi l’articolo - Albergo Diffuso in Svizzera 29 Agosto 2024
Corippo Albergo Diffuso, Verzascatal Es gibt noch ein paar Bewohner, die sich erinnern. An Luigino, Angelina, Siro und all die anderen, die vor über einem halben Jahrhundert ihr Dorf verliessen – aus … leggi l’articolo
Manuale dell’Albergo Diffuso
Piccoli Musei
Se siete interessati ai piccoli musei e al loro ruolo culturale e sociale vi ecco il sito dell’Associazione Nazionale.
Marketing Turistico
Per questo, per altri appuntamenti e iniziative alle quali ho dato vita, o alle quali collaboro, ecco dove guardare per saperne di più:
marketing-turistico.com
news da marketing turistico:
- Albergo Diffuso for sustainable development of small Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.Regeneration of small historical towns and villages is a vast field of interest which in recent years has been gaining importance because of the opportunities related to these sites. They can be the basis for a new concept of conservation and enhancement, producing added value, growth and renewal in contexts showing degradation and/or affected by a state of abandon. Intervention strategies related to the widespread (and unique) architectural, artistic and environmental heritage, are increasingly connected to the social and productive dimension. They seek solutions to problems caused by the isolation of small sites from the main ‘development circuits’, by at the same time highlighting the features deriving from their ‘distance’ and ‘slowness’ (Lancerini, 2005). In addition to the topic of renovation and reuse of existing building heritage to save land usage and resources, these strategies include maintaining sufficient living and job opportunities over time for local communities, enhancing the social and economic capital of the areas. In fact, small historical towns and villages (amounting to about 20,000 in Italy) and small municipalities1 have a rich social capital, understood as the set of relations and, more importantly, widespread civicness and trust, which facilitates cooperation between individuals (Putnam, et al., 1993). They also have natural assets (cultural, environmental and landscape resources), productive and material assets (unused built areas, productive activities related to local characteristics), infrastructural assets (transportation networks for goods, people and information, social infrastructures) and human assets (reliability and professionalism). This is a global capital available to the community which is largely unused or underused. This is why the strategy promoted by the Department for Economic Development and Cohesion of the Italian Ministry for Economic Development adopted these assets as strategic areas to initiate local development processes. They are repeatedly mentioned in documents related to efficient use of EU funds 2014- 2020 as well.villages 23 Agosto 2024
Albergo Diffuso as a model of original hospitality and sustainable development of small historical villages https://www.proquest.com/docview/1767341906?sourcetype=Scholarly%20Journals leggi l’articolo - Intelligenza Artificiale, in quanti la utilizzano? 12 Agosto 2024
In Italia l’8,9% della popolazione tra i 16 e i 74 anni non ha mai usato internet nella sua vita. Il dato, anche se è in forte calo rispetto al passato, resta maggiore di Germania (5,1%), Francia (4,2 … leggi l’articolo - Che sia il caso di affrontare il turismo come merita? 31 Luglio 2024
L’industria è in recessione da 16 mesi, ma il turismo va bene, e in particolare le presenze degli stranieri sono in aumento del 14% sul 2023. Si stima che quest’anno il turismo potrebbe contribuire al … leggi l’articolo
